B2B Lead Generation

  About Client The client, headquartered in Illinois, offers peer team programs to MSPs across the United States. Their services include training in various aspects, such as financial and sales training, providing valuable resources to MSPs nationwide. Business Problem ·          Their business model falls into the 'good-to-have' category, making precise targeting essential. Despite previous attempts with various marketing agencies, including  cold calling and email marketing , they found limited success. ·          The management took on the task of selling these services after parting ways with agencies. While they achieved some success through networking, they struggled with new business development efforts. ·          Recognizing the need for a reliable partner to spearhead their business development activities, they were eager to find the right...

Sending promotional emails has never gone out of style! A major reason the practice will continue is that your contact list can earn you some significant revenue. An email marketing campaign offers you that cogent experience where you don't need a third party to authenticate your product campaigns, such as with promotional content shared through Facebook and LinkedIn. There are always chances of these companies meddling with the Ads feature based on public demand and user requests. According to recent surveys, three-quarters of the 500 digital marketers interviewed confessed they use email marketing as a potential tool to boost business sales. That's not the case for email marketing. The pool of contacts that you've earned remains intact until they unsubscribe. How Does Email Marketing Work? B2B Email marketing is the simple process of sending promotional content over to a consumer through email. The promotional content could be an e-flyer, a brochure, or a poster t...