The Ultimate Guide to Outbound Outreach Email Marketing with Fixed Retainers and Pay-Per-Lead Engagement
Email marketing can be an effective way for businesses to reach and engage their target audience, build relationships, and drive conversions. But with so many different options for how to structure b2b email marketing best practices , it can be tough to know which approach is best for your business. One option to consider is a fixed retainer plus pay per lead engagement. This type of arrangement combines the benefits of a consistent, long-term partnership with the flexibility to pay for additional leads as needed. Here's a closer look at how this type of engagement works and why it might be a good fit for your business. What is a fixed retainer plus pay per lead engagement? A fixed retainer plus pay per lead engagement is a hybrid approach to b2b email marketing that combines elements of both a retainer and a pay-per-lead model. Under this arrangement, the business pays a fixed monthly fee for a set level of email marketing support, which could include things l...