B2B Lead Generation

There are many niche types of sales but in general you can split sales roles into either inside or outside sales. Outside sales refers to a role where salespeople set appointments and meet in person with their prospects. These meetings can take place at their office, at dinner, or even on the golf course. Typically, these salespeople are responsible for local territories so that they can easily meet with prospective clients. Others are traveling salespeople, but the costs here can add up quickly.       With all the technology at our disposals , more and more organizations are turning to the other area here, inside sales. Inside sales is done by selling over the phone and or over the web. This type of selling allows you to sell to people all over the world in an extremely efficient manner. Emailing and setting virtual appointments and then meeting without any travel allows inside salespeople to make 100 or more reach outs to prospects every day.      ...

Cold calling was once a very effective sales tactic but it’s rapidly becoming a relic of a bygone era. For starters, the digital revolution and information age has made the cold call just plain unnecessary. Today, prospects can get information any way they want, and your sales team can provide it in many ways .   The big issue is not just that cold calling is irrelevant but that it is hurting your business. There are several ways it is doing this, and today we will talk about those and how they make the case for email marketing .   How Cold Calling is Hurting Your Sales   Having a chance to talk to your prospect and make your pitch is a natural urge of the salesperson. But that’s just the problem, it’s a natural urge of a salesperson not the client. The sales process is supposed to be about the client not the salesperson . The very act of a cold call begins the relationship off on a selfish footing .     Cold calling is also a waste of your time. The work...