8 Tactics That Are Killing Your Precious Inbound Leads And How To Avoid Them
You can have hundreds of thousands or even millions of visitors to your business website or other channels, but this figure alone won’t mean much unless you count the conversion rates. This is defined as the percentage of visitors to your channel completing a defined goal, e.g., signing up for a newsletter or making a purchase. Especially in B2B marketing , where the audience size is smaller and the acquisition costs higher, it is essential for a business to optimize their marketing efforts for high lead conversion rates. In this article, we have made a list of 8 tactics that could be killing your precious inbound leads. 1. Not Optimizing for Mobile While typically associated more with the B2C sector, a good mobile experience is just as, if not more important, in the B2B sector. Consider these stats, for instance: Over 60 percent of B2B customers say that mobile played a significant role in making a purchase. ...