Albuquerque's Light Industrial Staffing Agency: A Deep Dive into Their Success with TLM's Email Marketing Program

 


About Client

The client, based in Albuquerque, New Mexico, specializes in providing staffing services for light industrial companies, specifically catering to general labor and other light industrial positions.

Business Problem

The client faced several challenges:

·         Difficulty in acquiring new customers in the local New Mexico market for their light industrial staffing services, which was a critical issue for them to address.

·         Previous attempts with different vendors did not yield the expected results, prompting them to seek a lead generation partner with relevant experience.

·         Established staffing industry giants were securing most of the contracts, making it challenging for the client to compete. They sought a well-defined strategy for effective outbound campaigns.

Our Plan

To address the client's needs, we implemented a strategic plan:

·         Deployed experienced prospecting agents to work on the client's account and utilized automated bots to collect data.

·         Conducted outreach to all operational and superintendent contacts obtained through prospecting efforts.

·         Developed a multi-touchpoint campaign tailored specifically for the light industrial sector.

·         The campaign emphasized the availability of workers skilled in general labor, forklift operation, machinery operation, and pallet repair. We highlighted the client's background verification process for workers.

·         Conducted weekly email marketing campaigns to the targeted contacts, each focusing on the immediate availability of resources. Our call-to-action (CTA) encouraged them to get in touch with our team to discuss their staffing needs, with flexibility for suitable appointment times.

·         Monitored email responses closely, ensuring promptness in communication, given the fast-paced nature of the light industrial sector. Exclusions were managed based on individual preferences or requests to remove their company from the campaign.

Results

Our efforts resulted in several significant benefits for the client:

·         Within the first three months, they received numerous work orders, leading to an initial surge in business. While there was a brief slowdown, business subsequently picked up again.

·         The client successfully filled many positions and decided to expand the program to generate more appointments similar to the ones we provided.

·         We have evolved into their strategic b2b partner for reaching out to potential client companies.

Comments

Post a Comment

Popular posts from this blog

Why do you need STRONG & RIGHT Inside Sales Support to Drive Success?

Image
  Inside Sales Support has evolved as an important function in IT Companies. It gives you an extra advantage of being aware of the possible opportunities in the market. It is considered as a preliminary step which happens in every Sales team.‍   Right Approach to Inside sales   To achieve the right Inside Sales support, you really need to have the right set of people with the right Business development expertise . It’s not always cold calling the prospect and pulling him for a meeting. According to The Lead Market, Inside Sales Support is a process-oriented function. It includes various steps to grab the prospect’s attention. Cold calling is not the only thing through which we can initiate the sales process.   If we fail at the initial stage, it becomes difficult for Sales Professional to build a pipeline. So, we think that the starting should happen correctly. B2B Lead Generation is a very Creativ e proces s and we think it can be achieved if it is done...
Read more

8 Tactics That Are Killing Your Precious Inbound Leads And How To Avoid Them

Image
You can have hundreds of thousands or even millions of visitors to your business website or other channels, but this figure alone won’t mean much unless you count the conversion rates. This is defined as the percentage of visitors to your channel completing a defined goal, e.g., signing up for a newsletter or making a purchase.       Especially in B2B marketing , where the audience size is smaller and the acquisition costs higher, it is essential for a business to optimize their marketing efforts for high lead conversion rates. In this article, we have made a list of 8 tactics that could be killing your precious inbound leads.       1. Not Optimizing for Mobile   While typically associated more with the B2C sector, a good mobile experience is just as, if not more important, in the B2B sector. Consider these stats, for instance:       Over 60 percent of B2B customers say that mobile played a significant role in making a purchase. ...
Read more