How Can Sales-Qualified Leads Give Your Business the Boost It Needs for Faster ROI? Read more!

 As a lead generation partner for many MSPs for the last 7 years, we have observed many things which are very important. We started our journey with a Canadian MSP and now we are servicing more than 150 MSPs.

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Managed service providers (MSPs) are facing a common challenge in today's competitive market- a lack of qualified leads. Despite having a strong portfolio of services and expertise, many MSPs are struggling to attract the right type of leads that can ultimately become potential clients. As a lead generation partner for many MSPs, this is the most common problem we have seen. Let’s understand the reasons here-

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1.    Prospecting: It is very important to understand your target audience. MSPs often cast a wide net when it comes to lead generation, targeting anyone and everyone who may need IT services. This approach can result in a high volume of leads but, often, they are not qualified or interested in the services offered. We recommend reaching out to the nearby businesses and then spreading the prospecting radius.


2.    Weak value proposition: Another reason why MSPs struggle to generate sales qualified leads is a weak value proposition. Pricing is not the only factor most of the businesses look for. Response time, expertise quality, team experience are some of the very important factors for any business to consider a MSP.

3.    Failure to demonstrate expertise: We have seen MSPs saying yes to everything when prospects come up with problems, but these problems are very immediate in nature and sometimes MSPs look for outside help if not done from an internal team. It is ok to say “no, we haven’t done this kind of work” and would be willing to pull up some external help.

4.    Poor lead generation strategy: MSPs often rely on Google Ads, cold calling, direct mail to generate good quality leads. There’s already enough noise in the MSP industry. A good web presence is important and then a quality outreach as well. As a lead generation partner for many MSPs, we can say that these are not the right techniques to generate B2B leads.

5.    Lack of brand awareness: Finally, MSPs that have low brand awareness are struggling to generate sales qualified leads. Many potential clients may not be aware of their services and the value they offer, leading to fewer opportunities to convert leads into clients.


How can MSPs overcome these challenges and generate more qualified leads?

To start, Managed service providers(MSPs) should focus on developing a quality & targeted approach to lead generation & appointment setting. This means identifying their ideal client profile and developing messaging and outreach tactics that resonate with that audience.

MSPs should focus on the value proposition which can create a strong brand among other MSPs. This could involve emphasizing unique service offerings, highlighting industry expertise, or showcasing success stories from satisfied clients.

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